Sandy Moon, President, CEO
Sandy Moon was interested in public relations when she took her first job with an interior design firm in Orlando, FL. A graduate of Rollins College in Winter Park, Florida, she received a Bachelor of Arts in Fine Art and Business. “I took a position as a marketing assistant and ended up learning how to draft, draw and read blue prints.” Sandy quickly grasped the fundamentals of design, propelling her toward an alternate career path in a new city with a series of firms that would require a large dose of marketing savvy. She began her career in the hospitality industry before shifting to designing sales models for a builder and developer.
Those early years taught Sandy the true value of merchandising and gave her an intimate view of the construction business – the perfect combination for success within real estate sales environments.
Sandy launched Focus Designs in 1990, leveraging her business acumen and creativity to develop a full-service design firm specializing in what’s now become a booming business – multi-family real estate developments.
While Sandy manages the company, handling business development and day to day operations, she remains the first point of contact with clients before determining which of her team is appropriate to take the lead. A perceptive listener, Sandy’s quick to pick up on what’s needed to drive retail results for each initiative in what’s become a highly technical industry.
She’s never far from the work, checking in with her team, guiding, and always ready with an opinion. “Even though we each direct different projects, there’s always back-channeling collaboration going on. We really do operate like a family – in a good way!”